President of the International Luxury Hotel Association
Barak Hirschowitz is President of the International Luxury Hotel Association. Barak’s career with the hospitality industry spans more than twenty years and three continents. He spent over 10 years in South Africa during the time that the country’s hotels became recognized as the world leader in luxury service and guest experience winning multiple best hotel awards. In 2015 he was ranked the #1 influencer in the hospitality industry on LinkedIn with over a quarter million followers and group members. Barak co-founded the International Luxury Hotel Association, which has become the preeminent association promoting, unifying and advancing the luxury hotel industry. They achieve this by providing insight, opinion and research to executives and professionals in the business. Through their media channels they reach an audience of over 300,000 travel and hotel professionals in more than 90 countries.